The role is responsible for strengthening Canatu's visibility, reputation, and thought leadership across its business areas, including Semiconductor, Robotics, Mobility & Defence and Medical Diagnostics. The position works closely with Business Units, Sales, Technology, and Leadership Team members to ensure consistent messaging and effective market engagement.

The Manager Marketing & Communications reports to the Director Marketing & Communication.

• Develop and execute Canatu's global marketing strategy in alignment with the Company's strategic and commercial objectives.

• Support business growth by creating and implementing marketing initiatives that generate awareness, customer engagement, and commercial opportunities.

• Collaborate with Business Units to develop targeted go-to-market strategies and marketing plans.

Brand Management

• Develop and strengthen the Canatu brand globally across all relevant stakeholder groups.

• Ensure consistency of brand identity, messaging, and visual appearance across all channels and materials.

• Support the positioning of Canatu as a leading technology company and innovation partner within its target industries.

Corporate Communications

• Support external and internal communication activities.

• Support the Press Release process on content and effective publishing and follow-up.

• Support and maintain communication plans that support strategic initiatives, business growth, and organizational objectives.

• Manage corporate messaging, media relations, press releases, executive communications, and thought leadership activities.

Digital Marketing and Content

• Oversee digital marketing activities, including website development, social media, content marketing, campaigns, and marketing analytics.

• Ensure the creation of high-quality content that supports customer engagement, lead generation, employer branding, and market visibility.

• Drive continuous improvement of digital channels, tools, and performance measurement.

Events and Industry Visibility

• Support Canatu's participation in trade shows, conferences, customer events, and industry forums, including preparation, setup and follow-up.

• Support thought leadership activities and speaking opportunities for Canatu experts and executives.

• Build opportunities to increase awareness of Canatu's technologies, products, and capabilities among key stakeholders.

Cross-Functional Collaboration

• Work closely with Senior Management, Sales, Business Development, Technology, Product Development, Operations, HR, and Business Unit teams to align marketing and communications activities with business priorities.

• Support strategic customer engagement initiatives and ecosystem partnerships through marketing and communication activities.

• Provide communications support for strategic projects, organizational initiatives, and major company announcements.

Governance

• Manage external agencies, service providers, and communication partners.

• Ensure compliance with applicable regulations, company policies, and governance requirements related to marketing and communications activities.

• Significant experience in marketing, communications, branding, commercial marketing, or related fields.

• Strong understanding of B2B marketing, technology-driven industries, and complex customer ecosystems.

• Excellent communication, stakeholder management, and leadership skills.

• Experience in digital marketing, brand management, and corporate communications.

• Ability to operate effectively in a growth-oriented, international technology company.